The story behind it:

Luxury Flooring wanted a page to direct users to when referencing their free sample service. 

At the time, they only had a simple PLP (product landing page) to direct users to from paid media ads, email flows, and social media content.

The issue? Most users at the top or middle of the funnel didn’t know what type of floor they needed. And with 300+ products on the page, they easily became overwhelmed, causing them to drop off before they’d even ordered a sample. 

I worked closely with the Head of UX to produce a landing page that:

• Highlights not just the USPs of the sample service and the products, but the benefits to the user

• Is easy to navigate

• Quickly shows the range of products available

• Helps guide the user

• Reduces the risk of cognitive overload (i.e users feeling overwhelmed)