I led on branding and tone of voice throughout the creation and launch of Lanca Flooring.
Most UK flooring companies keep things understated, using soft colours and a professional tone of voice, especially when they’re marketing to a B2B audience.
But Lanca’s founders wanted something different.
The brief was simple: create a brand that stands out in the market. “We want to be fun, bold, and colourful,” they said. “Make us the cool new kid on the block.”
I worked in close collaboration with the Head of Design to make sure our visions were aligned.
The Deliverables:
2x Unique Tone of Voice (B2C & B2B)
Brand Voice Guide
Brand Vision & Values
Home Page Copy
About Page Copy
Product Brochure